Founded by Elena Rivera, VIANA The Label was born from a lifelong love for fashion and over a decade of experience in the industry.
The name VIANA comes from Elena’s maternal grandmother and mother, representing the strength, elegance, and legacy passed down through generations of women.
Created as a space for women to discover their it pieces, VIANA is about more than fashion. It is about confidence, self-expression, and empowering women to feel fabulous in who they are, creating a feeling meant to transcend generations.